VICTORIA LOVELESS

Global Integrated Marketing Manager – Product & Partner Marketing 

March 2018 - Present

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• Responsible for research and management of content to aid in the improvement and expansion of partner programs

• Work cross-functionally as the marketing liaison with international and domestic partner sales, partner service, partner enablement and ops, and PRMs

• Help create new and/or modify existing marketing content that supports the partner teams accomplish net-new sales, cross/up selling, and continued education for partner team, i.e.: 

  • Input unique & new collateral that partners need: whitepapers, customer stories, one-papers

  • Dynamic events/campaigns: Digital campaigns, webinars, partner summits, partners to accommodate new releases, win/loss stories, newsletters, GTM development for Partners, strategy around nurture flow, partner view on thought leadership pieces for CEO.com content, "Event-in-a-box" anything for a co-branded event

• Align all partner materials with current branding and messaging 

• Manage the marketing editorial calendar through a CMS based on strategic goals, business priorities, product launches, partner marketing sales and onboarding

• Collaborate with content, creative, SEO, and product marketing teams for content conception and execution functions

• Work with partner and marketing ops to help lead content strategy and optimization through analyzing website, social, search, and pipeline acceleration data

• In collaboration with Sales Enablement and Proposal teams, help manage the CSM Savo for content structuring, analysis, forums, and distribution between marketing, consulting, and sales 

• Maintain a perpetual audit for updating all existing and future partner-specific marketing content

• Organize bi-weekly/monthly syncs with domestic and international partner teams 

 

 

Freelance: Paid & Organic Social Media, Content, Campaign Strategy 

​March 2018 - Present

 

• Audit all existing social channels and content, processes, collaborative team contribution, reporting, and operations

• Develop paid and organic social media strategies to increase leads, engagement, audience growth, traffic to website, and overall brand awareness

• Manage all relevant social media platforms by writing, editing, and QA of all creative for social media and website collateral

• Regular reporting and provide recommendations for social and content programs

• Organization of digital assets and teams to execute on campaign  

• Track trends and best practices for paid and organic social media and integrated campaigns

• Create fully integrated campaigns, including website, email, social, PR, ABM, field, search, channels 

• Lead creative strategy for social media content and blogs with creative team

• Create and manage promotional calendar

• Create and manage top-of-funnel to bottom-of-funnel content strategy and cadence 

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Integrated Campaign Marketing Manager, Domo 

​November 2016 - March 2018

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• Oversee strategy and planning for integrated marketing campaigns through identifying targets, goal setting, budget, and go-to-market strategies for different personas, industries, solutions, brand, and competitive campaigns

• Identify current market and technology trends for innovative campaign opportunities 

• Work with product marketing, sales operations, and marketing operations to define the customer experience across digital, web, event, sales, and nurture programs

• Lead all campaign execution to ensure consistency across channels and campaign elements, including: messaging, creative direction, and collateral to marketing and sales stakeholders

• Define success metrics including KPIs across all areas of the campaign

• Own campaign performance metrics, including dashboard and reporting and drive the learning and feedback loop for the campaign optimization across content and execution

• Responsible for team communications through execution and optimizing creative, digital, nurture, and campaign performance against goals

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Organic Social Media Marketing Manager, Domo. 

June 2015 – Present (Until back filled)

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• Own content, promotion, engagement, and conversion strategies, as well as the measurement and analysis of efforts to ROI 

• Create, curate, and manage all published social content

• Develop and employ social monitoring and online advocacy processes and programs

• Analyze and disseminate key performance data (top of funnel to bottom) across multiple reporting suites.

• Drive purchase intent through SME content, thought leadership, and expansion of social influence and engagement

• Research, evaluate, and onboard new SRP technology

• Manage multiple organic social media advertising programs from planning to implementation, optimization and analysis

• Define the strategy and best practices for social media engagement across the full spectrum of online customer experiences

• Manage social strategy for all internal events, which includes Domo’s user conference, Domopalooza

• Leverage data to evolve tactics and continually improve performance

• Manage cross-departmental campaign promotion with key stakeholders

• Travel to and manage all content creation, promotions, and contests for field marketing events

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*For my extended resume, please contact me through the contact page